Basic Attention Token (BAT) is a cryptocurrency project developed to improve digital advertising and user engagement on the internet. It is associated with the Brave browser project, a privacy-focused web browser built on Chromium.
Founded by Brendan Eich, the creator of JavaScript and co-founder of Mozilla and Firefox, the project aims to create a more efficient and transparent digital advertising ecosystem. BAT seeks to disrupt the traditional digital advertising industry by creating a more equitable and efficient ecosystem that benefits all participants.
BAT operates on the Ethereum blockchain and is integrated into the Brave web browser, which blocks unwanted ads and trackers by default while rewarding users with BAT tokens for viewing privacy-respecting ads. The project aims to give users more control over their data and privacy while providing advertisers with better targeting capabilities and higher engagement rates.
BAT is an ERC-20 token that users can earn by opting into Brave Ads and receiving a portion of the advertising revenue generated from their attention. Advertisers purchase BAT tokens to pay for advertising campaigns, and content creators receive tips and contributions in BAT tokens from users who appreciate their content.
